A partnership between Accor and Crowne Estate will deliver a Swissôtel resort to Malaysia’s Genting Highlands

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Leading international hospitality company Accor has joined forces together with the investment company Crowne Estate Malaysia to bring the Swissotel Hotels & Resorts brand to Malaysia for the first time.

“It is a major leap in the right direction to Highlands ParkCity and Crowne Estate Malaysia in their efforts to transform this King’s Park in Genting Highlands to become an eco-friendly tourist popular destination for tourists from around the world,” says Sean Chen who is the Chief Operating Officer for Crowne Estate, in his opening remarks during the ceremony of signing on 19 April.

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The first hotel of Accor’s in Malaysia located in the Swissotel Genting Highlands located within Highlands ParkCity that is called “the largest eco-development that is sustainable”. It is positioned as a township that has an emphasis on wellness and nature, Highlands ParkCity is located just 5km beneath Genting Highlands’ peak, about 30 to 45 minutes drive to Kuala Lumpur City Centre.

The newest phase of construction currently is King’s Park, poised to become “the longest mall on the street in Malaysia” according to the site of the group. The mall is situated at 3,300 feet, King’s Park will feature “state-of-the-art pedestrian-friendly street shops stretching more than 2,000 meters” and forms part of a plan to build “an exceptional resort” with 150 acres. “Visitors from all around the world can enjoy an array of shows, events as well as the arts of culture and a delicious dining experience in this new development due to its emphasis upon entertainment, global activities and eco-tourism.” remarks Thanesh Jayandren the Director of the executive office at Highlands ParkCity.

King’s Park is a partnership with Crowne Estate Malaysia and established Malaysian real estate developer Yuk Tung Group and Crowne Estate Malaysia.

A keystone that is the cornerstone of King’s Park, the 300-room Swissotel Genting Highlands is designed to be “a luxurious getaway” in a natural setting. Its 30 stories of height mean that the hotel has panoramic views over the mountains surrounding. Its Genting Highlands summit is just 15 minutes from the hotel.

It is expected to open by the end of 3Q2028, Swissotel Genting Highlands will offer services for hospitality including conference facilities as well as an impressive ballroom to host events. The hotel will also offer all-day dining choices, executive lounges and bars. The other amenities offered include pool spa, fitness center Spa, jogging tracks, a spa as well as a children’s club.

“Genting Highlands is among the most sought-after destinations in the country, for visitors and locals alike, further enhancing the Accor’s position as Malaysia’s top player in the hospitality industry” states Garth Simmons, CEO of Accor for South, Southeast Asia, Japan, South Korea and India.

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